Author Biography

Philip Berners graduated with a degree in hospitality management from the University of West London where he later returned as a lecturer in events management. He is presently teaching events management and researching for his doctorate on the development of the events industry in a post-communist society: a case study of Poland.Philip spent ten years in Poland as an events consultant and founded an events training school in Warsaw. He also taught event management for Collegium Civitas University at the Palace of Culture and Science.Philip has organised every genre of event in the UK, Italy, Portugal and Poland; he was venue manager at the London Hippodrome, Camden Palace and Thorpe Park; and he has been the in-house event manager for corporations including the Daily Mail Group. His client portfolio includes the Queen, Prince Charles, Bon Jovi, Shania Twain, Jennifer Lopez, The BRIT Awards, MOBO Awards, The Publican newspaper, London Fashion Week, the British Red Cross, Xerox, Virgin Atlantic, British Airways, Formula 1, Panasonic, Max Power magazine, PC Zone magazine, Alternative Hair Show, Kent Institute of Art and Design, Schweppes and Diageo.Philip's qualifications are as follows: Bachelor of Arts Degree in Hospitality Management; City and Guilds in Hotel, Catering and Institutional Management; Postgraduate Certificate in Academic Practice; Fellowship of the Higher Education Academy; and he is about to commence his PhD.

Table of Contents

List of contributors Preface Acknowledgements PART 1Introduction 1 The culture of events 1.1 Developed markets1.2 Undeveloped and developing markets1.3 Sustainable events2 The structure of events2.1 Types of event2.2 Sectors of the event industry2.3 The structure of an event3 The role of the event organiser3.1 Types of event organiser3.2 The 'real' event manager3.3 The 'real' client3.4 Risk and control3.5 StaffingPART 2Management pre-event4 The enquiry to confirmation stage4.1 Enquiry4.2 Brief4.3 Proposal4.4 Budget proposal4.5 Confirmation5 Management of the lead-in5.1 Lead-in5.2 The venue5.3 Marketing5.4 Funding5.5 Theme5.6 The client file6 Catering and beverages6.1 Catering6.2 Beverages7 Client liaison and communications7.1 Tickets and invitations7.2 Client liaison7.3 Event checklist7.4 Administration checklist7.5 Production companiesPART 3Management on-site: operational event management8 Event organiser responsibilities8.1 Checking8.2 Hosting8.3 The running order8.4 Sequence8.5 Production office8.6 Rehearsal8.7 Caterers8.8 Theme and decoration8.9 Entertainment riders8.10 Staff briefing8.11 Pre-event briefing8.12 On-site briefing8.13 Security8.14 Final walk-round8.15 Fire, health and safety8.16 Aesthetics8.17 The front door8.18 Cloakroom9 Inside the event9.1 The guest experience9.2 The press9.3 Event photography9.4 De-rig9.5 Get-outPART 4Management post-event10 Debriefs and reports10.1 Debriefs10.2 Complaint handling10.3 Guest feedback10.4 Final report11 Case studiesCase study 1 by Philip Berners: Garden party hosted by Queen Elizabeth II, WindsorCase study 2 by Philip Berners: Artist and VIP hospitality at The BRIT AwardsCase study 3 by Philip Berners: Worldwide launch of the Bon Jovi album, CrushCase study 4 by Chantal Dickson: The 2014 Tour de France Grand Départ LeedsCase study 5 by Paul Glover: A circus celebration event in LondonCase study 6 by Ariane Lengyel: Grand party at the Palace of VersaillesCase study 7 by Amira Malek: Reflections on graduating with an events management degreeCase study 8 by Dr Evangelia Marinakou: An international IT conference in GreeceCase study 9 by David Titley: Reflections of studying for a degree in events management12 Event management as a career choice13 The author's career path13.1 Author's eventographyAppendicesI Event enquiry formII Example sponsor packageIII Event checklistIV Administration checklistV Example function sheet (running order)VI Final reportGlossary of technical termsIndex

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