Der i-Kosmos / The I-cosmos : Macht, Mythos und Magie einer Marke / Might, Myth and Magic of a Brand, Hardcover by Fischer, Volker, ISBN 3936681481, ISBN-13 9783936681482, Like New Used, Free shipping in the US

Apple Inc, the Californian computer company, has been marked by unparalleled success over the years. Like no other company, it has succeeded in shifting the focus of use from utility to coveted possessions when it comes to computers and electronic entertainment devices. This book comments upon this process of 'disruptive technologies'.