In 1932, the ceramist Kurt Ekholm (1907-1975) was appointed
artistic leader of Arabia, and he started the factory's famous art department
that would soon be world-renowned. With Ekholm, a new era began in Arabia. He
influenced the design of household goods in the spirit of functionalism with
strict shapes and clean decorations, such as the Pekka and Sinivalko series.
Ekholm had an ability to discover young talents, and he hired some of Finland's
leading artists - including Michael Schilkin (1900-1962), Birger Kaipiainen
(1915-1988), Kaj Franck (1911-1989), Rut Bryk (1916-1999), and Toini Muona
(1904-1987).