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The Rolex Story

by Franz-Christoph Heel

A history of the world's most famous wristwatch manufacturer, known as the "watch with crown."

FORMAT
Hardcover
LANGUAGE
English
CONDITION
Brand New


Publisher Description

The brand with the crown is recognized worldwide as an invaluable sports implement and luxury product. In little more than one hundred years, it has become one of the most successful and innovative watch brands on the planet. Rolex manufactures more than a half a million wristwatches per year while maintaining an outstanding reputation and near-perfect quality. From the beginning, the sponsorship of statesmen, movie stars, and athletes has driven its success, but the company has expanded to include more than just the rich and famous. The Rolex Oyster became the first watch to defy the elements when, in 1927, Mercedes Gleitze wore one while she swam the English Channel. In 1933, the company patented the first automatic winding mechanism. Learn more about this history and read updated reports written about new Rolex ideas and performance tests featured in the German watch magazine Armbanduhren (Wristwatch) from the past 15 years. AUTHOR:

Long Description

The brand with the crown is recognized worldwide as an invaluable sports implement and luxury product. In little more than one hundred years, it has become one of the most successful and innovative watch brands on the planet. Rolex manufactures more than a half a million wristwatches per year while maintaining an outstanding reputation and near-perfect quality. From the beginning, the sponsorship of statesmen, movie stars, and athletes has driven its success, but the company has expanded to include more than just the rich and famous. The Rolex Oyster became the first watch to defy the elements when, in 1927, Mercedes Gleitze wore one while she swam the English Channel. In 1933, the company patented the first automatic winding mechanism. Learn more about this history and read updated reports written about new Rolex ideas and performance tests featured in the German watch magazine Armbanduhren (Wristwatch) from the past 15 years.

Feature

A history of the world's most famous wristwatch manufacture More than 185 photographs with price guide The internationally recognized "watch with the crown"

Description for Sales People

A history of the world's most famous wristwatch manufacture More than 185 photographs with price guide The internationally recognized "watch with the crown"

Description for Bookstore

A history of the world's most famous wristwatch manufacture More than 185 photographs with price guide The internationally recognized "watch with the crown"

Details

ISBN0764345974
Short Title ROLEX STORY
Language English
ISBN-10 0764345974
ISBN-13 9780764345975
Media Book
Format Hardcover
Year 2014
Imprint Schiffer Publishing Ltd
Place of Publication Atglen
Country of Publication United States
Edited by Franz-Christoph Heel
DEWEY 681.114
AU Release Date 2014-07-11
NZ Release Date 2014-07-11
US Release Date 2014-07-11
Publication Date 2014-07-11
UK Release Date 2014-07-11
Pages 144
Publisher Schiffer Publishing Ltd
Audience General
Author Franz-Christoph Heel
Illustrations 185 color photos

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