Cars is a 2006 American animated sports comedy film produced by Pixar Animation Studios for Walt Disney Pictures. The film was directed by John Lasseter, co-directed by Joe Ranft, produced by Darla K. Anderson, and written by Dan Fogelman, Lasseter, Ranft, Kiel Murray, Phil Lorin, and Jorgen Klubien, and was the final film independently produced by Pixar after its purchase by Disney in January 2006. The film features an ensemble voice cast of Owen Wilson, Paul Newman (in his final voice acting theatrical film role), Bonnie Hunt, Larry the Cable Guy, Tony Shalhoub, Cheech Marin, Michael Wallis, George Carlin, Paul Dooley, Jenifer Lewis, Guido Quaroni, Michael Keaton, Katherine Helmond, John Ratzenberger and Richard Petty, while race car drivers Dale Earnhardt Jr. (as "Junior"), Mario Andretti, Michael Schumacher and car enthusiast Jay Leno (as "Jay Limo") voice themselves.
Lobby Cards are promotional photographs printed on cardstock paper. They were meant to be displayed in the massive lobbies of movie palaces before the film came out.
Lobby cards fall into the broad collectible category of 'paper ephemera'. Paper ephemera encompasses anything printed on paper and intended for the trashcan. And unlike a lot of ephemeral collectibles, Lobby Cards died out before the collector market really took off.
This means that the supply never had a chance to get over-saturated. Even genuine one sheet movie posters tend to be over-printed these days! This means that lobby cards remain highly collectible to this day.