There Will Be Blood is a 2007 American epic period drama film written and directed by Paul Thomas Anderson, loosely based on the 1927 novel Oil! by Upton Sinclair.[4] It stars Daniel Day-Lewis as Daniel Plainview, a silver miner turned oilman on a ruthless quest for wealth during Southern California's oil boom of the late 19th and early 20th centuries. Paul Dano, Kevin J. O'Connor, Ciarán Hinds, and Dillon Freasier co-star. The film was produced by Ghoulardi Film Company and distributed by Paramount Vantage and Miramax Films. At the 2008 Berlin International Film Festival, it won the Silver Bear Award for Best Director and a Special Artistic Contribution Award for Jonny Greenwood's score. It grossed $76.2 million worldwide on a $25 million budget.
Lobby Cards are promotional photographs printed on cardstock paper. They were meant to be displayed in the massive lobbies of movie palaces before the film came out.
Lobby cards fall into the broad collectible category of 'paper ephemera'. Paper ephemera encompasses anything printed on paper and intended for the trashcan. And unlike a lot of ephemeral collectibles, Lobby Cards died out before the collector market really took off.
This means that the supply never had a chance to get over-saturated. Even genuine one sheet movie posters tend to be over-printed these days! This means that lobby cards remain highly collectible to this day.