This book, titled "The Art of Sportscasting : How to Build a Successful Career" by Mike McKenzie and Tom Hedrick, is a must-read for anyone looking to build a career in sports broadcasting. With over 300 pages, this trade paperback published by Taylor Trade Publishing in 2001 covers a range of topics from technology and engineering to sports and recreation.

The book is written in English and provides a comprehensive guide to the industry, including tips on how to succeed in sports broadcasting. Whether you're interested in radio or television, this book has something for you. It's a great resource for anyone looking to break into the world of sports broadcasting.