Magazine Advertisement 


Product Advertised:  Rubifoam Tooth Liquid

Research : "Hoyt began working at E. A. Staniels’ apothecary shop in Lowell, Massachusetts in 1851, at the age 13. When Staniels died in 1861, Hoyt took over the business. He developed his cologne at the shop but by 1877 the cologne business had grown so large that he sold the old shop to concentrate on the cologne business. His partner Freeman B. Shedd was the marketing wizard behind the product. Hoyt died in 1887, the same year Shedd brought out Hoyt’s “Rubifoam” tooth wash.”

Rubifoam was described as "A Perfect Liquid Dentifrice. Cleanses, Preserves and Beautifies the teeth. Heals and hardens the gums. Leaves a refreshing coolness in the mouth. Imparts a delightful fragrance to the breath."
Rubifoam cost twenty five cents a bottle and was described as being “deliciously flavored.” The company even put out a small publication promoting the prevention of tooth decay through the use of its product. It was much later, in 1901, that the idea that bacteria caused decay was accepted.”


Caption:  "A Perfect Liquid Dentifrice"

Magazine / Year: The Youth's Companion / September 27, 1894

No copies or reproductions.  All Ads are original.

Dimensions:  Approx:  2 3/8” x 2 3/8"

Condition:  Grade:  over 125 years old, (Please see SUPERSIZED photos) 

* Grade definitions: *

EX: very clean, vibrant colors, white areas are white, no fading, little surface wear, sharp edges and corners.

VG: some light surface wear, some yellowing to white areas and edges, corners may be slightly bumped.

G: light to moderate surface wear, considerable yellowing to white areas and edges, some edge and corner wear.

PLEASE NOTE: Because these ads are taken from old, used magazines, there may be some signs of aging, wear, small tears (particularly on the edges), light creases, or toning. In most cases, instances such as these on the edges will likely be hidden during the matting/framing process if you choose to have it done. Or, you may choose to trim the ads a little closer than we did to remove such problems if they are present. 


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