Point of Sale : Analyzing Media Retail, Paperback by Herbert, Daniel (EDT); Johnson, Derek (EDT), ISBN 0813595525, ISBN-13 9780813595528, Brand New, Free shipping in the US

Media, communication, and other scholars from North America contribute 15 essays that examine the role of retail companies in popular culture and media. They explore companies, storefronts, and consumer experiences related to the sale of books, movies, television, music, comic books, video games, and other forms of pop culture and entertainment, illustrating how the retailing of media matters due to the centrality of these cultural texts in the formation of individual and communal identities. They consider the nature of media retail from the perspective of various research methods and emphasize media retail as transactional in its production of markets, while also being interactional in orienting media consumption around meaning, identity, and community. They address how and why media technologies have changed the business of retailing entertainment culture while transforming the scope of retail more broadly; the status of media brands as commodities in retail, how media goods are positioned, and how the positioning implicates media and consumers in the politics of meaning and identity; and how transactions and interactions support everyday forms of community, practice, and participation for retailers and shoppers. They discuss the shifting relationships between retail and new media technologies, with discussion of multifunctional media retailers, Amazon, legal foundations, crowdfunding and video game development, and female consumers, shopping, and culture; the role of branded media products in retail space, in terms of shelf flow, the display of media-branded toy lines in stores like Target, female-driven franchises, record stores’ attempts to connect to female consumers, and feminist sex-toy stores; and the practices and forms of participation that emerge from media in retail contexts, including comic book retailing, the impact of video-on-demand services on diasporic video stores, convenience stores in Japan, and theme parks. Annotation ©2020 Ringgold, Inc., Portland, OR ()