Culting Of Brands : Turn Your Customers Into True Believers, Paperback by Atkin, Douglas, ISBN 1591840961, ISBN-13 9781591840961, Like New Used, Free P&P in the UK

An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees. Reprint.