Get the look you left the salon with right at home with Aveda Pure-formance Grooming Clay for Men 2.6 oz. The clay gives hair texture without weighing down. The pliable formula gives you the control you need and strength to last the day. Rub a little clay between your hands. Comb through dry or damp hair with fingers. Use a comb or fingers to create your unique style. Hair smells amazing with the pure-fume aroma of lavender, spearmint and vetiver. Horst Rechelbacher founded Aveda in 1978. The immigrant turned native Minnesotan used his years in the salon combined with his love for the Ayurveda techniques to create a salon products company to improve lives through beauty. The ecological-minded model Horst created was a first of its kind. The company continues to focus on mindfulness using 100% wind power in their primary facility and recycled materials in their packaging. Their botanical products are professional grade celebrating life, beauty and the earth.