The great symbol of the California bear is on full display flanked inside two American flags in the upper corners adjacent to the Native Son Brand. In the middle of the crate label a boy is looking outward inside a shell above a man in the fields holding this crate with fruit inside. Early advertising had a simplicity and brilliance to utilize their own products inside the images they marketed with to tell the story of their brand and to make a connection to the buyers of these fruits,in this case the grocery stores and customers.
History:
The Native Son Orchards Company was organized in the summer of 1917. Mr. R.O MacDonald acted as manager, and business operations coincided with naval season. The packing house was located along the Santa Fe Rails in Lindsey California this location was chosen as a strategic business decision to save over 36 hours on the average running time between California and Chicago. The Santa Fe Railroad was able to furnish more cars thus delivering more product fresher and faster. They marketed their products through Mutual Orange Distributors.