Festival and Events Management : An International Arts and Culture Perspective, Paperback by Yeoman, Ian (EDT); Robertson, Martin (EDT); Ali-Knight, Jane (EDT); Drummond, Siobhan (EDT); McMahon-Beattie, Una (EDT), ISBN 075065872X, ISBN-13 9780750658720, Like New Used, Free shipping in the US

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.

With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management

Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

* Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives
* Demonstrates how to manage and market the arts and leisure experience
* International case studies from Europe, New Zealand, Australia and USA