Seto ware is a traditional Japanese ceramic ware, produced primarily in Seto City, Aichi Prefecture. The history of pottery making in the region is very old, with the origins of Seto ware dating back to the Heian period. Technically, it is of a high standard and is known for its diversity and technical precision. Seto ware is characterized by the beauty of its color painting and the texture of its glaze, and is highly valued both in Japan and abroad.

Traditional techniques are combined with modern technology to produce a wide range of products, from daily necessities to works of art. Combining ease of use and beauty, Seto ware has become a symbol of Japanese ceramic culture. Its techniques have been passed down through many potteries and ceramic artists, and new styles and designs are constantly being experimented with.