International Hospitality Management

by Alan Clarke, Wei Chen

Estimated delivery 3-12 business days

Format Paperback

Condition Brand New

Description Provides an international perspective on the hospitality and tourism industries and offers an insight into hospitality and tourism management. The book develops a critical view of the management theory and the traditional theories, looking at how appropriate they are in hospitality and tourism and in a multicultural context.

Publisher Description

International Hospitality Management: issues and applications brings together the latest developments in global hospitality operations with the contemporary management principles. It provides a truly international perspective on the hospitality and tourism industries and provides a fresh insight into hospitality and tourism management. The text develops a critical view of the management theory and the traditional theories, looking at how appropriate they are in hospitality and tourism and in a multicultural context. The awareness of cultural environments and the specifications imposed by those cultures will underpin the whole text. International Hospitality Management is designed to instil a greater awareness of the international factors influencing the strategies and performances of hospitality organisation. The approach focuses on a critical analysis of the relevance and application of general management theory and practice to the hospitality industry.Consisting of three 3 parts divided into 14 chapters, each of which deals with a major topic of international management, the book has been thoroughly developed with consistent learning features throughout, including: Specified learning outcomes for each chapter International case studies including major world events such as the September 11 Terrorist Attacks, the Argentine Financial Crisis, The SARS virus, The Institution of Euro, the accession of China to the World Trade Organization., and the expansion of European Union, as well as international corporations such as Marriott, Hilton, Intercontinental, McDonalds, Starbucks etc. It introduces the global market situation, including Americas, Europe, Asia Pacific, and Middle East. Study questions and discussion questions to consolidate learning and understanding. Links to relevant websites at the end of each chapter On-line resources and a test bank is available for lecturers and students

Author Biography

Lecturer at the University of Pannonia, Hungary, and the Christel deHaan Travel and Tourism Research Institute at the University of Nottingham, UK. He has held visiting posts in Spain, Hungary and the Philippines. Lecturer in tourism and hospitality at Sheffield Hallam University. He has written about the pressures on China of greater tourism and has experience of working in the international hospitality industry.

Details

  • ISBN 0750666757
  • ISBN-13 9780750666756
  • Title International Hospitality Management
  • Author Alan Clarke, Wei Chen
  • Format Paperback
  • Year 2007
  • Pages 394
  • Edition 1st
  • Publisher Taylor & Francis Ltd
GE_Item_ID:8625918;

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