For decades, sports management has not been considered a priority area of interest within sport, and there is a lack of professionalization within the multiple approaches and key performance areas in sports management. However, in recent years, the importance and impact of the sports economy in the percentage of GDP has coincided with an increase in the volume of literature dedicated to the study of sports management, and specifically around fitness centers, the commercialization of their services and the loyalty chain of the users of this business model.
The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in twenty countries around the world and explore their methods of marketing. The content will provide insight into the current situation and what challenges it faces in the future. In addition to these contexts, each chapter ends with the description of the main chains in each country and information on the complexity in the commercialization and loyalty of their services.
This book provides a great opportunity to further analyze sports management in different countries, with contributions from leading academics and professionals who share the current situation as well as the challenges of the coming years, providing an excellent resource for all practitioners working in sports management, researchers and students with future projection towards this area.

Jerónimo García-Fernández is a Professor and researcher in the Physical Education and Sport Department at the University of Seville, Spain, where he teaches Bachelor and Master level courses in sports management and marketing. He has published more than 80 articles indexed in international journals as well as various book chapters. His main research topics are sport management, sport technology, fitness apps, customer loyalty and satisfaction at fitness services.Pablo Gálvez-Ruiz is a Professor and researcher at Valencian International University (Spain) and Club Manager in BeOne Fitness Sport. His research is primarily focused on sports management, specifically quality of service, consumer behaviour, satisfaction, customer loyalty, job satisfaction and organizational culture. He contributes substantially to literature on fitness center low-cost and sports services, and he has published articles and book chapters in indexed journals and international publishers.