This Viceroy cigarette store counter display rack is a must-have for collectors and enthusiasts. It features six durable wire shelves that can hold a variety of items, making it perfect for store displays or personal use. The multi-colored sign is eye-catching and adds a touch of vintage charm to any space. Made in the United States, this rack is a true piece of Americana history. Ideal for those looking for unique advertising or merchandise and memorabilia.