What Losing Taught Me about Winning by Fran Tarkenton. Simon & Schuster, New York, New York, 1997. Hardcover. First edition. DJ. Author signed copy. For eighteen seasons Fran Tarkenton passed, hustled, and scrapped his way into the NFL Hall of Fame. Yet, despite his legendary vigor, he was the losing quarterback in three Super Bowls and the association of the word 'loser' with his name has been difficult to dissolve. This image of failure might long since have withered Tarkenton's subsequent endeavors had it not been for his savvy business mind and willingness to take risks. The indomitable Tarkenton has never been afraid to fail; on the contrary, his grit and resolve have made him an entrepreneurial dynamo. In this book, Tarkenton draws from his wealth of experience, with both successful and unsuccessful ventures, to provide homespun insight, inspiration, and know-how for all small-business people. Tarkenton's renowned storytelling frames these entertaining lessons, which feature accounts of victories and setbacks in his own enterprises along with those of business people in corporations large and small. 248 pages. Very clean book.