Chang Beer, which started production in March 1995 at a brewery in the Bang Ban District of Ayutthaya Province, is the top-selling brand in Thailand. It managed to win 60 percent market share in Thailand after a hard market fight with the previous leading brand, Singha. Thai Beverage Public Company Limited owns and distributes several significant brands, including Chang beer, Mekhong, and SangSom rum. It has significant operations in Europe, producing malt Scotch whisky, vodka, gin, and liqueurs at five distilleries in Scotland, UK. Charoen Sirivadhanabhakdi, in early 2013, added Fraser and Neave, Limited, a food and beverage, brewing, property, and publishing industries conglomerate in Singapore, to his drinks and property empire.
Chang Beer, which started production in March 1995 at a brewery in the Bang Ban District of Ayutthaya Province, is the top-selling brand in Thailand. It managed to win 60 percent market share in Thailand after a hard market fight with the previous leading brand, Singha. In 2006, the company's beer market share was 49 percent, according to research company Canadean.
ThaiBev brews Chang (or Chang Beer) ("Chang" is the Thai word for elephant, an animal of cultural and historical significance in Thailand. The logo depicts two elephants face-to-face. In 2006, the company launched Chang Light, 4.2 percent ABV and Chang Draught in bottles at five percent ABV. They were discontinued in 2015. In 2015, ThaiBev celebrated its 20th anniversary Chang Beer. For this occasion, ThaiBev consolidated all Chang brands in Chang Classic. ThaiBev stopped production of Chang Light, Chang Draught, and Chang Export. In addition, the new bottle was introduced in emerald green. Production of Chang Classic is shared between ThaiBev's three breweries. The recipe was changed to include rice, previously only used in the domestic 6.4 percent version. Its ABV in Thailand is 5.0 (Currently 2018). ThaiBev's flagship brand Chang Beer won a gold quality award three times in the beers, water, and soft drinks category at the World Quality Selections 2018, organized each year by Monde Selection.