Vintage Irresistible Lipstick – Raspberry shade made by the Irresistible Company, Jersey City, NJ - c. 1940 ...............It is nice to know a little back ground information about a particular item … that is part of the pleasure of collecting. One should always know something about their vintage treasures. .......................This is a c. 1940 vintage Irresistible Lipstick in a Raspberry shade that was made by the Irresistible Company Inc. Its manufacturing plant was located in Jersey City, New Jersey in the 1930s and 1940s.The tube features a gold-tone fan-style top with a gold-tone band around the case and a gold-tone base. The main body of the tube is a pleasing green color. shade...................The original business started out as a pharmacy that was located in New York City. A pharmacist named Aaron David Lindemann that had previously emigrated to America (from what was then the Austro-Hungarian Empire,) eventually established a drugstore at 153 Rivington Street on the lower east side of New York City. Like many pharmacists of the time, in order to earn extra profits, he started to make and sell toilet goods around 1914 or before. Women were just starting to wear cosmetics because it was becoming acceptable for them to do so, after women noticed their favorite silent film stars wearing makeup in the early films. Up to that time, only stage actors and actresses and “ladies of the night” (who provided gentlemen with their pleasures in exchange for a fee,) wore makeup. But the movie industry changed all of that. Women saw how men were attracted to movie stars that wore makeup and they too wish to look like a movie star and be desirable too. It was no longer taboo to wear lipstick and rouge, such beauty preparations were becoming a fashionable beauty trend, especially among young females who were looking to catch the eyes of a male that they admired. Older women who desired to look like younger women and maintain a fashion appearance, started to slowly wear makeup too. ................. Some pharmacies purchased cosmetics that were made by others that advertised them in trade publications. However, as the demand for cosmetics grew, many pharmacists decided to make their own beauty preparations to sell to their customers and earn a higher profit...................In 1918, in order to create a professional brand name to enhance his products image, he trade-marked the name “Joubert,” and used it on his entire range of beauty products, which consisted of perfumes, face and body powders, rouges, creams, and lotions. Soldiers coming home from France after World War I talked about the wonders of France (ooh la la!) The trade name “Joubert” sounded French, many companies adopted a French sounding name for their perfume and cosmetic products, because all things French were considered fashionable. Paris, France was considered to be the Fashion Capital of the world, due to fashion designers such as Paul Poiret and Coco Chanel, enchanting perfumes and beautifully packaged cosmetics ... along with "erotic French Postcards" that the soldiers loved. As a result, he desired to promote his line of Joubert Cosmetics with a prestigious Parisian sounding name. ...............After his son Joseph had graduated from The Brooklyn College of Pharmacy, Joseph joined his father in his business and the pharmacy name was changed to Adolf D. Lindemann & Son. Young Joseph possessed an interest in the art of perfumery making. In this matter, he was similar in desire to the famed Richard Hudnut who started his cosmetic empire with perfumes......................Their cosmetic enterprise grew rapidly and a new location for it was needed, as a result, a new establishment was created under the name of “Joubert Cie,” at 24 East 22nd Street in New York City and Joseph Lindemann was listed as the owner. In 1927, Joseph introduced two new lines called Blue Garden and Blue Waltz. Blue Waltz became the most popular of the two cosmetic brands. A number of other lines were released in the following years including: “D’Anjou} in 1927, “A Toi Cherie” also in 1927, “Divine Kiss” in 1929, and “Empress Eugenie” in 1931.....................The Irresistible line was released in 1932. A few months later, Joseph introduced a product called “Lip Lure.” And in 1935, he introduced “Cheek Lure. The three products (Irresistible, Lip lure, and Cheek Lure,) were the best sellers of his products. The most surprising thing was that these products were not sold in high-end luxury stories, instead, they were sold at a low price in 5 and 10-cent stores like F.W. Woolworth, which was established in 1879. They realized (like F.W. Woolworth,) that a great deal more profit could be made from selling large volumes of goods to the masses at a low price than can be earned from a smaller volume of expensive goods that were sold to wealthy individuals......................In 1935 the Irresistible products were advertised extensively in magazines using illustrations of “Irresistible” girls that were drawn by a gifted female artist named Zoe Mozert. Her illustrated portraits were not only beautiful but they were sexy … such advertising had not been seen before. Zoe Mozert’s illustrations show young women with heavily rouged cheeks and lips, it was definitely an inviting look to men. The Irresistible packaging was just as eye catching. The promotion of the Irresistible products was so successful that Joseph Lindemann created a separate company just for it and named it “Irresistible Inc.” For many years it was extremely successful.............Sometime after 1950, the name slowly disappeared. On July 13, 1952, Aaron David Linderman passed away at the age of 83 and was buried in Queens, New York. His son Joseph who was born on September 24, 1899 passed away at the age of 86 in October of 1985 … 33-yesrs after his father passed away. ...........................It can be said that their cosmetic products (because of their low price, the quality of their products, their packaging and advertising methods,) probably reached more young women and older ones too, than any of the more expensive brands of cosmetics. The old saying was “For those with little money to spend their products were, well, irresistible.” .........................This vintage item was previously part of the personal makeup collection of famed Hollywood makeup artist Ben Lane. Mr. Lane was the former Director of the Makeup Department for R.K.O. Pictures, Columbia Pictures, Screen Gems, and Warner Brothers Pictures and Warner Brothers Television. He was a makeup artist on a variety of classic films such as: The Good Earth, Gunga Din, Show Boat, and countless other films of the Golden Era of Hollywood. His last film before his retirement was the 1981 lovable classic film “Annie.” He was one of the original founders of the Motion Picture Makeup Artists Association (MPMAA,) which later in 1937 became the IATSE - Local 706, Makeup Artists and Hairstylists Guild in Hollywood (the Film and Television union.) He was also a member of the Society of Makeup Artists (referred to as SMA on screen credits,) and an Honorary Lifetime Member of the International Society of Makeup Artists (also referred to as ISOMA – it is an International Association of Makeup Artists.) See the ISOMA Internet website: http://isomacosmetics.com/honors.htm to see pictures of Mr. Lane working and to read more about Mr. Lanes career under the heading on the left titled: ISOMA Honors. ....................Mr. Lane had a large unique collection of vintage Max Factor, Miners, Leichner, Steins, Chass. D. Hess, Zauder Bros, Warner Brothers, Westmore's of Hollywood, Chesebrough-Ponds, Colgate, Cutex, DeVilbliss, Don Juan, Dorothy Gray, Edna Wallace Hopper, Harriet Hubbard Ayers, Kurlash, Charles of the Ritz, Lady Ester, Lilly Dache, Marie Earle, Llouis Philippe, Luxor, Naylon by La Cross, Nu Masca, Park & Tilford, Ruth Rogers, Krypolan, Ben Nye, Bob Kelly, Hazel Bishop, Revlon, Maybelline, Shiseido, Mark Traynor, Makeup Center, Custom Color Cosmetics, ISOMA Cosmetics, and many more.....................Many of the items in Mr. Lane's rare cosmetic collection were related to the beauty and film industry, they were from his many years of working as a makeup artist in the entertainment industry of Hollywood ... such as face foundations from the 1935 Elizabeth Arden “Screen & Stage” Cosmetic line. Few people today know that this line even existed after Elizabeth Arden had spent millions of dollars manufacturing and promoting it, in. her quest to be the new Max Factor of Hollywood .... or the Elizabeth Arden of Hollywood. Ben Lane was one of Hollywood’s premier makeup artists during the Golden Age of Hollywood movie making. .........