TWO BULLETINS: S. D. Warren Paper Company Bulletins No. 5 & 6 - RARE VINTAGE GRAPHIC DESIGN 1986

1. Bulletin No. 5 Coated Papers for Web Offset Printing

If you were printing a catalog tomorrow and its quantity exceeded 25,000, chances are you'd choose web offset as your method.

One of the fastest growing of modern printing technologies, if not the fastest, web offset is a regular choice for medium to long runs of catalogs, direct mail and promotional brochures, magazines, textbooks and hardcover trade books.

Web offset offers the printing buyer quality, flexibility, and economy.

It is generally thought to have surpassed sheetfed offset in ink gloss ...and to provide greater flexibility than gravure in accommodating changes in copy and variations in length of run. Equally important are its great speed and complete in-line finishing capabilities. Together they make web offset a "best-buy" in the medium to long-run category.

To fully exploit these advantages, however, you must use a paper designed to meet the demands of the web offset process...demands which are considerable.

Help you to understand these demands:

Show what properties a paper must have in order to fulfill them

Describe how different manufacturing processes and materials can affect the suitability of a paper for high quality, high volume web offset printing

Normal paper costs can range from 30% to 50% of a production budget.

That percentage may be increased by waste if paper isn't up to the demands of the job. It's clear, therefore, that you must exercise the same care in selecting paper that you would in planning copy, typography, photos, artwork, and design.

For paper is the showcase that enables these other elements not only to get your message across, but to do it with style and impact. In many cases, this may be as important as the specifics of what you have to say.

VARNISH TECHNIQUES: CREATING NEW DIMENSIONS IN PRINTING

Think for a moment. Is there a particular booklet or mailer that stands out in your memory? Visualize it and try to recall just what feature or features have kept it with you.

Could it be artwork? Photos? Typography or design? Unusual format or innovative printing effects?

Whatever created that impression... whatever set this one piece apart from all those others that crossed your desk and were forgotten. was clearly well worth the thought and effort it required.

In this bulletin you'll learn many techniques for using varnish to add to the memorability of your projects. While varnish continues to be one of the best ways of protecting a printed piece, you may find its uses in design even more valuable.

The demonstrations we've included cover most of the popular design techniques... as well as the practical or utilitarian ones.

With each demonstration there is a discussion that provides everything you need to know in order to duplicate it yourself.

Emphasis is on techniques that are within the repertoire of most experienced print-ers. We hope that you'll discover applications which work for you and that you'll take advantage of our budget-saving tips.

When it's important to make your project stand out from the crowd, one of the surest ways to do it is with varnish!

Printed in U.S.A. on Lustro Gloss

Cover 100 lb., Lustro Gloss 100 lb.,

Lustro Dull 100 Ib., Lustro Dull Cream 100 lb.

Please see and examine all pictures for details, they are considered part of the description.

All measurements though carefully taken should be considered approximate.   

 

Items are sold “AS IS” and NO RETURNS unless otherwise listed with conditions. 

 

We used recycled boxes to help keep shipping rates as low as possible, we will always try to use suitable boxes for your item, but may have company logos, writings, or markings. 

  

CHECK OUT OUR STORE, Burman's Basement, FOR MANY UNIQUE TREASURES, WE ARE HAPPY TO COMBINE SHIPPING WHEN POSSIBLE.