BMW AG is the parent company of the BMW Group, a globally operating automobile and motorcycle
   manufacturer based in Munich. The product range includes the automobile and motorcycle brands BMW,
       the automobile brands Mini and Rolls-Royce as well as the BMW sub-brands BMW M and BMW i.

       Since the 1960s, the group has made a name for itself under the BMW brand as a manufacturer
       of high-priced, comfortably equipped and well-motorized touring cars with sporty aspirations,
                 making it one of the so-called premium manufacturers. In addition,
          the Mini brand is targeting younger, lifestyle-oriented customers with retro models,
                  while Rolls-Royce produces high-priced luxury sedans in small numbers.