The nation was still suffering through the Great Depression when M.L. Annenberg (publisher) and Curtis Mitchell (editor) produced this new weekly magazine for all the millions of Americans listening to the radio in their homes. 

Founded in 1931 by Moe (Moses) Annenberg, father of media tycoon Walter Annenberg, identified a niche in magazine publishing and developed a weekly that fed the people’s need for features about radio programming and listings of network radio offerings. 

Annenberg came from a (Hearst) newspaper background so the paper he selected for the inside was a cheap pulp variety (a little heavier than paper stock of the time). The cover was a slightly heavier stock glossy paper. This explains some of the issues associated with the condition of this magazine. There are tears inside – but no writing. A number of pages are folded in lower right corner,  probably because of the way the magazine was stored. The original reader carefully clipped out two small stories This magazine was read and used. Because of the production quality of the magazine and how radio listeners used the magazine, Radio Guide magazines from the 1930s tend to be rare. 

But Mitchell sure knew how to put out a magazine – the front cover features the an action photo of the World Champion Washington Redskins, with a text teaser about the story by Bill Stern, NBC’s football announcer and football expert.  Original action football art inside by “delpo.” The black-and-white  photo cover has some condition issues that you can see, but for the football fan (especially those who harken back to the rough-and-tumble days of football)  will over look the condition issues (see photo) to frame the unusual cover.  Editorial page (inside front cover) features an editorial cartoon by “delpo.” Editorial comments on talk about radio programming content. 

This is a GREAT magazine for the radio or sports collector. 36 pages black and white pulp inside pages, Separate 3-color cover. Great advertising for everything from Alka-Selzer to Screen Guide magazine. Lots of radio listings and photos of early radio stars. Rare magazine.