The new Polaroid Now instant camera catches life as you live it. See the moment, snap it, and relive it easily thanks to the autofocus 2-lens system. Get two moments in one with built-in double exposure, prove you were there with the self-timer, or take after midnight moments with a more human-friendly flash. In 5 colors, plus black and white, there’s a Polaroid Now to suit you.
Now cameraThe Polaroid Now takes the simplicity from the OneStep cameras from the ‘70s, along with greater creative control, clean design, and vibrant color to make it more than a moment maker — but a life accessory. | Photo counterThe new film counter display keeps you up-to-date with your camera. Know how much film is left, or when the battery is low all within this small screen. It even says ‘hello’. | Dual lens & autofocusThe Polaroid Now’s autofocus 2-lens system gives you sharper photos more easily. It decides which lens is suitable, so you get beautiful portraits in more places, more often — even without the flash | New flashThe new Accurate Flash gives you just the right amount of light on your subjects. We like to call it: a more human-friendly flash. |
Color i-Type FilmBattery-free color film that’s optimized for your Polaroid Now camera wrapped in that iconic white frame. | Color Frames Edition 600 FilmThe color film you love, framed in block colors you wouldn’t expect. 8 unexpected instant photos to mix up your collection. | Color Wave Edition FilmCatch moments made in the sunshine with this special edition film. Inspired by our famous logo, each frame is decorated in a vibrant ripple of color. | Photo StandsYour Polaroid photographs are here to be shared, displayed, and admired. Here are 5 photo stands with a small slot to help each moment stand tall. |