NEWFOUNDLAND 166 4c MAGENTA PRINCE OF WALES CP13.5x13.8 WITH 1930 BOX CANCEL
Four cent 'Prince of Wales', lilac rose from the 1929-1931 'Publicity' issue, engraved, no watermark. Comb perf. 13.5x13.8 (total of 11 perf varieties in this issue recorded to date, 6 of the 4 cent value). Printed on heavy weight, white wove paper with horizontal mesh, whitish (almost colorless) gum. Used with box type cancel from 1930. Last portion of the location is 'TOWN'. According to the Walsh Newfoundland Specialized Stamp Catalogue - 2023 edition, there are only 5 locations with 'TOWN' included in their names that are known to have used a box cancel: BLAKETOWN, GLOVERTOWN, MARYSTOWN, MILLETOWN and MILLTOWN. Few shortish perfs here and there mentioned for the record.
In 1927, the British Privy Council, over Canada's objection on behalf of Quebec, confirmed the Dominion of Newfoundland's historical claim to Labrador. Newfoundland used the reward to publicize it's significantly enlarged landmass through a new series of stamps that hopefully would encourage additional tourism and economic development. The first of 3 series of stamps known as the "Publicty" or "Pictorial" (sometimes "Newfoundland-Labrador" or "Labrador Publicity") issues were printed in 1928 by De La Rue and Company of London. Soon after this printing, De La Rue lost it's contract to John Dickson and Company but refused to turn over the engraving plates to the new contractor. John Dickson then asked Perkins, Bacon and Company to produce "re-engraved" plates of most of the 1928 images which were subsequently used to print the 2nd Publicity stamp series in 1929-1931 and the 3rd Publicity issue in July of 1931. Paper watermarked with the Newfoundland 'Coat of Arms' was used for the first time in the printing of the 3rd Publicity issue.
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