SHORTENING FOR FRYING.
MADE AT IVORYDALE O. AND MACON GA.
Has label wear and some dings.
"It was cottonseed's depressed value that led a newly formed Procter & Gamble to utilize its oil.[18] The Panic of 1837 caused the two brothers-in-law to merge their candlestick and soap manufacturing businesses in an effort to minimize costs and weather the bear market.[17] Looking for a replacement for expensive animal fats in production, the brothers finally settled on cottonseed oil.[17] Procter & Gamble cornered the cottonseed oil market to circumvent the meat packer's monopoly on the price. But as electricity emerged, the demand for candles decreased.[18] Procter and Gamble then found an edible use for cottonseed oil. Through patented technology, the brothers were able to hydrogenate cottonseed oil and develop a substance that closely resembled lard.[17] In 1911, Procter & Gamble launched an aggressive marketing campaign to publicize its new product, Crisco, a vegetable shortening that could be used in place of lard.[19] Crisco placed ads in major newspapers advertising that the product was "easier on digestion...a healthier alternative to cooking with animal fats. . . and more economical than butter.”[20] The company also gave away free cookbooks, with every recipe calling for Crisco.[20] By the 1920s the company developed cookbooks for specific ethnicities in their native tongues.[20] Additionally, Crisco starting airing radio cooking programs.[20] Similarly, in 1899 David Wesson, a food chemist, developed deodorized cottonseed oil, Wesson cooking oil.[18] Wesson Oil also was marketed heavily and became quite popular too.[18]