WHAT GENRE?

Pop ain’t what it used to be – the old guard are gone, now the underdogs, bedroom producers, and sonic misfits run the show. ANIMA ASCENT goes out to the genre-bending contemporary pop that’s grabbed the mainstream by its lapels and dragged it into a new world of underground sound. Percussion cues from hard-hitting trap and rolling R&B pack a punchy production aesthetic, while vintage synths, emotive guitars, and bold hybrid keys keep the movement’s diverse melodic sensibility on lock. Pioneered by the likes of Billie Eilish, Halsey, Cautious Clay, and others, it’s pop – but not as you might know it.

ANIMA ASCENT was created by Ivory Bull, whose collaborators include Chris Brown, Nicki Minaj, Charli XCX, and many more.