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Title: Trade Promotion Strategies: Best Practices Condition: New EAN: 9781606492291 ISBN: 9781606492291 Publisher: Business Expert Press Format: Paperback Release Date: 02/16/2012 Description: New opportunities are emerging constantly, as part of the globalization process creating new markets, with new players and challenging current business practices. Creating or exploiting opportunities on an individual basis is not the best practice: it is much more productive (and much less risky) to participate in national Trade Promotion Programs designed and implemented with government assistance. In recent years, Trade Promotion Institutions have developed national strategies and new tools to support the business sector, helping enterprises to find new markets and trade opportunities. What are these national strategies, how are they designed and implemented? Special attention is given to evaluation tools created to assess results and provide justification for investment expenditures. Best practices will be considered and reviewed on the basis of selected countries having introduced innovative national trade promotion programs, such as Finland, Mauritius, Mexico, New Zealand and Singapore. Language: English Country/Region of Manufacture: US Item Height: 230mm Item Length: 153mm Item Width: 13mm Item Weight: 318g Author: Claude Cellich, Michel Borgeon Genre: Business & Finance Release Year: 2012
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