Further Details

Title: Trade Promotion Strategies: Best Practices
Condition: New
EAN: 9781606492291
ISBN: 9781606492291
Publisher: Business Expert Press
Format: Paperback
Release Date: 02/16/2012
Description: New opportunities are emerging constantly, as part of the globalization process creating new markets, with new players and challenging current business practices. Creating or exploiting opportunities on an individual basis is not the best practice: it is much more productive (and much less risky) to participate in national Trade Promotion Programs designed and implemented with government assistance. In recent years, Trade Promotion Institutions have developed national strategies and new tools to support the business sector, helping enterprises to find new markets and trade opportunities. What are these national strategies, how are they designed and implemented? Special attention is given to evaluation tools created to assess results and provide justification for investment expenditures. Best practices will be considered and reviewed on the basis of selected countries having introduced innovative national trade promotion programs, such as Finland, Mauritius, Mexico, New Zealand and Singapore.
Language: English
Country/Region of Manufacture: US
Item Height: 230mm
Item Length: 153mm
Item Width: 13mm
Item Weight: 318g
Author: Claude Cellich, Michel Borgeon
Genre: Business & Finance
Release Year: 2012

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