Duracell Optimum AA batteries provide up to 200% extra life and extra power (compared to the Minimum Average Duration of the 2015 IEC Digital Camera test. Results may vary by device or usage). 

Extra Life

Duracell Optimum will last longer than previous Duracell Alkaline batteries in a range of mid to high drain devices (e.g. Xbox One Wireless Controller, Fujifilm Instax mini 11 camera). 

Extra Power

In other devices, Duracell Optimum will deliver more power than previous Duracell Alkaline, making them work better (running motors faster in remote controlled cars). So your screwdriver can operate with more power to build your DIY furniture faster. 

Battery care tips to help maximize your experience, and ensure safe usage with Duracell batteries:

Battery Usage Instructions:

Under the Waste Battery Regulations, you can return your waste batteries to your local waste portable battery recycling facility which can be found at www.recyclenow.com/what-to-do-with/batteries-1. Most supermarkets and shops that sell batteries will have collection bins for used batteries, and some town halls, libraries or schools may also set up collection points. End-users may find stores in their local area accessible.