Further Details
Title: One Plus One Equals Three Condition: New Subtitle: A Masterclass in Creative Thinking Author: Dave Trott Format: Paperback ISBN-10: 1447287053 EAN: 9781447287056 ISBN: 9781447287056 Publisher: Pan Books Genre: Business & Finance Release Date: 28/07/2016 Description: How do you make something out of nothing?
Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions.
From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate. Language: English Country/Region of Manufacture: GB Item Height: 197mm Item Length: 130mm Item Width: 15mm Item Weight: 177g Release Year: 2016 Missing Information?
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