Further Details

Title: Generation Y
Condition: New
Subtitle: Shopping and Entertainment in the Digital Age
Author: Deborah L. Brett, M. Leanne Lachman
Format: Paperback
EAN: 9780874202793
ISBN: 9780874202793
Publisher: Urban Land Institute,U.S.
Genre: Business & Finance
Release Date: 01/05/2013
Description: Based on a 2013 survey, this report details the shopping habits of American 18- to 35-year-olds. With valuable input for retail and entertainment real estate developers, the report reveals the lifestyles and opinions of Generation Y responders that are most pertinent to real estate and that create a helpful portrait of this important consumer and client group. The findings include how Generation Y often goes out to eat in groups, enjoys shopping, and makes trips frequently as a form of entertainment—an experience that can’t be fully replicated online. Details on these results and more are part of this report that offers an edge on understanding this group of rising spenders.
Language: English
Country/Region of Manufacture: US
Item Height: 267mm
Item Length: 184mm
Item Weight: 200g
Release Year: 2013

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