Further Details

Title: Marketing Built by Love
Condition: New
Subtitle: A Human-Centered Foundation to Delight Your Customers, Increase Your Revenue, and Grow Your Business
Author: Daniel Bussius
Format: Hardback
EAN: 9798886450927
ISBN: 9798886450927
Publisher: Greenleaf Book Group LLC
Genre: Business & Finance
Release Date: 26/09/2023
Description: A revolutionary approach to marketing, based on neuroscience and psychology, that will transform your business forever.Mention the word “marketing,” and every executive cringes. For decades, we’ve been told that marketing success is hidden behind secret strategies, hacks, and platforms promising incredible results. Yet those results never come, and business owners around the world are left with lost money and lost time—worse off than where they started.In Marketing Built by Love, Daniel Bussius asserts, with compelling support from academic research, neuroscience, psychology, and over a decade of rigorous real-world testing, that there are four indispensable pillars to marketing success—pillars based on one reality of marketing that will never change: your audience is human.Whether you’re a small business owner, marketer, or executive, this book will teach you:• How to mimic the human experience to cultivate customer loyalty • The four vital components every foundational marketing plan needs • How to align your marketing with the five science-based stages of human relationships• How to implement these strategies in a proven marketing frameworkMarketing Built by Love will reshape the way you think about marketing and how you communicate with your customers, giving you the framework and strategies you need to create repeatable, consistent marketing success today, tomorrow, and decades into the future. This book is a must-read for anyone who wants to thrive in today’s competitive business landscape.
Language: English
Country/Region of Manufacture: US
Item Height: 229mm
Item Length: 152mm
Release Year: 2023

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