Further Details

Title: Marketing Perspectives
Condition: New
Author: Andrew MacLaren
Contributor: Andrew MacLaren (Edited by), Thomas Farrington (Edited by), Kevin O'Gorman (Edited by)
Format: Paperback
ISBN-10: 1911396196
EAN: 9781911396192
ISBN: 9781911396192
Publisher: Goodfellow Publishers Limited
Genre: Business & Finance
Release Date: 31/08/2017
Description: Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.Areas include some of the most significant and fast growing sectors of the developed economy, such as:•Digital marketing•The experience economy and services marketing•Co-creation and customer engagementThis book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.
Language: English
Country/Region of Manufacture: GB
Item Height: 246mm
Item Length: 189mm
Book Series: Global Management Series
Release Year: 2017

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