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Title: Marketing Perspectives Condition: New Author: Andrew MacLaren Contributor: Andrew MacLaren (Edited by), Thomas Farrington (Edited by), Kevin O'Gorman (Edited by) Format: Paperback ISBN-10: 1911396196 EAN: 9781911396192 ISBN: 9781911396192 Publisher: Goodfellow Publishers Limited Genre: Business & Finance Release Date: 31/08/2017 Description: Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.Areas include some of the most significant and fast growing sectors of the developed economy, such as:•Digital marketing•The experience economy and services marketing•Co-creation and customer engagementThis book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing. Language: English Country/Region of Manufacture: GB Item Height: 246mm Item Length: 189mm Book Series: Global Management Series Release Year: 2017 Missing Information?
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