Estimated delivery 3-12 business days
Format Paperback
Condition Brand New
Description Der steigende Anteil von Handelsmarken in Deutschland erfordert eine Professionalisierung deren Managements. Anknüpfend an die konzeptionelle und theoretische Aufarbeitung nimmt Johannes B. Berentzen eine empirische Untersuchung in den drei größten Branchen privater Nachfrage nach Konsumgütern vor.
Der steigende Anteil von Handelsmarken in Deutschland erfordert eine Professionalisierung deren Managements. Anknpfend an die konzeptionelle und theoretische Aufarbeitung nimmt Johannes B. Berentzen eine empirische Untersuchung in den drei grten Branchen privater Nachfrage nach Konsumgtern vor.
Dr. Johannes B. Berentzen promovierte bei Prof. Dr. Dieter Ahlert am Marketing Centrum an der Westfälischen Wilhelms-Universität in Münster.
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