Further Details

Title: Practical Tourism Research
Condition: New
ISBN-10: 1780648871
EAN: 9781780648873
ISBN: 9781780648873
Publisher: CABI Publishing
Format: Paperback
Release Date: 19/12/2016
Description: Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. Taking a practical approach throughout, this new edition provides advice on the use and cautions associated with some of the more common research designs and tools used by tourism researchers. Fully updated throughout, it: - covers core techniques such as questionnaire design, sample selection, and interviewing - reviews analytical tools such as the development of scales and indices, assessment of advertising performance, benchmarking, market segmentation, case studies, and content and visual analysis. - uses recent real-world examples and focus boxes throughout to assess new aspects of research such as blogs, narrative analysis and Geographic Information Systems (GIS) - retains the approachable, personal writing style of the previous edition. Also including an increased use of handy pedagogical features to aid learning, this new edition is an essential overview for undergraduate and postgraduate students of tourism research, as well as a useful resource for researchers, consultants and managers.
Language: English
Country/Region of Manufacture: GB
Item Height: 246mm
Item Length: 189mm
Item Width: 17mm
Item Weight: 823g
Author: Stephen Smith
Genre: Business & Finance
Book Series: CABI Tourism Texts
Release Year: 2016

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