WOW HAIR COLOR is a PERFECT RANGE consisting of 71 bright, nourishing, and long-lasting shades. Its formulation is enriched with an innovative selection of nutrients and technology that help moisturize and protect the hair fiber during the coloring process, contributing to providing shine, smoothness, and moisture to the hair.
Star Ingredient: APPLE STEM CELLS. Extensive research reveals that this fantastic ingredient helps slow down aging due to its high content of antioxidants, providing the hair with high protection and strand repair. Now you can perform any coloring without risking the health of the hair, as its antioxidants and nutritious ingredients work from the cortex, achieving a beautiful, shiny, and long-lasting color.
Net Content: 90 ml / 3.04 fl oz. **FORMULA:** 1 + 1 ½
How to use: Mix in a non-metallic container the contents of a 90 ml Wow Hair Color tube with 135 ml of Wow Peroxide at 10, 20, 30, or 40 volumes (formula 1 + 1 ½). Apply with a plastic brush, and make sure your tools are clean. Perform a sensitivity test before proceeding with the application.
Sensitivity Test: Apply a small portion of the chosen Wow Hair Color with peroxide (formula 1 + 1 ½ peroxide) to the fold of your client's arm. Keep unwashed for 24 hours. If there is no irritation, itching, or discomfort after this time, your client is ready for a brilliant coloration with Wow Hair Color.
**Percentage of Gray Hair:** Wow Hair Color is designed to achieve **TOTAL GRAY COVERAGE**. However, for extremely thick and resistant hair that may resist the artificial pigmentation process, it is recommended to use half a tube of the desired shade plus half a tube of the Natural shade at the same level. The same formula should be used for hair with 50% or more gray.
**Application:**
- **First Application (virgin hair):** Apply the mixture to the mid-lengths and ends, starting 2 cm from the roots. After 25 minutes, apply the product to the roots and leave it on for another 20 minutes. Rinse. Do not wash with shampoo.
- **Retouch:** Apply the mixture to the hair growth and leave it on for 20 minutes. Distribute the product and emulsify, letting it sit for 10 minutes. Rinse.
**Super Lighteners (Formula 1 + 2):** Super Lighteners (902) are used to lighten up to 4 tones in natural hair. For best results, mix ½ tube of any Super Lightener series + ½ tube of 000 + 180 ml of Wow Peroxide at 40 vol. It is important to remember that 4 tones of lightening are achieved on virgin hair, thanks to a processing time of no less than one hour.
**Trendy Colors Application:** Apply directly to previously bleached and dry hair. Let it sit for 20 to 45 minutes. Rinse with water. Magenta and Red tones are applied to a bleach stage 7 without peroxide, Violet tone and Neon tones to a bleach stage 9 without peroxide, and Blue and Silver tones to a bleach stage 10 without peroxide. Metallic Blue, Metallic Pink, and Metallic Platinum tones are applied to a bleach stage 9-10 with peroxide.
**Important Precautions:**
- Use gloves to protect your hands.
- This product may cause skin irritations, so it is recommended to perform a patch test 1 day before the coloring process.
- Do not apply to damaged or irritated skin due to any pathology.
- Do not apply to eyebrows or eyelashes, as it may cause blindness.
- Keep out of reach of children.
- In case of ingestion, do not induce vomiting and seek medical attention immediately.