This book offers a wealth of new views and interpretations of well-being in tourism, emphasizing the role that co-creation – the creation or enhancement of value through tourist engagement with tourism providers and other tourists – is increasingly playing in enriching tourist experiences. A combination of theoretical and empirically based contributions relating to various tourism contexts shed light on existing and potential contributions of tourists and destination providers to tourist well-being. Readers will find novel and compelling insights into both the very nature of wellbeing as perceived by the tourist and the opportunities that are emerging as tourists become savvy decision-makers capable of activating their own networks and resources in order to shape their experiences. The book will be of interest for all who wish to learn more about the character and the construction of well-being within tourism, the relationship of well-being to a range of factors, and the ways in whichtourism operators can assist tourists in creating high-value experiences.

Antónia Correia is Professor of Tourist Behaviour and Tourism Economics at the University of Algarve and the European University, both in Portugal. Her main research interests are consumer behavior, tourism economics, and modeling. She has published many papers in tourism, leisure, and economics journals. She is a member of the editorial boards of various journals, including Journal of Travel Research, Journal of Business Research, Tourism Analysis, and Anatolia.Metin Kozak is Professor of Tourism Marketing at Dokuz Eylül University in Turkey. His main research foci are consumer behavior, benchmarking, and competitiveness. He has published numerous papers on these topics in tourism journals and delivered many conference papers. He sits on the editorial boards of a broad range of journals, including Annals of Tourism Research, Journal of Travel Research, and Journal of Business Research, and acts as co-editor ofthe journal Anatolia.Juergen Gnoth is a full professor at Otago University, New Zealand. He specializes in cross-cultural consumer behavior, services marketing, destination branding, and the philosophy of sciences. His focus is on the process of experiencing, from expectation to satisfaction formation, and how tourism services can contribute to well-being. His research results are translated into resort management and branding models that promote uniqueness rather than the sameness that proliferates. Juergen serves as an editorial board member and associate editor for a number of leading journals, including Annals of Tourism Research and Journal of Travel Research. Alan Fyall is Orange County Endowed Professor of Tourism Marketing and Graduate Programs Director at the Rosen College of Hospitality Management, University of Central Florida, USA. He has published widely in his fields of expertise and is the author of over 150 articles, bookchapters, and conference papers as well as 19 books, including Tourism: Principles and Practice, one of the leading international textbooks on the subject. Alan currently teaches International Tourism Management and Destination Marketing & Management and to date has examined 27 PhDs in the UK, India, South Africa, Australia, Hong Kong, and Malaysia.