The Lexus Story by Johnathan Mahler - 1st Edition - 2003
Produced by Melcher Media
"Lexus, A Division of Toyota Motor Sales, U.S.A., Inc."

This Italian leather-bound limited edition book is without slip case. Very minor wear but quite attractive. The 2004 books that are for sale online are the second edition, this is the first one and harder to find.

Besides being a beautiful coffee table edition book, it tells the story of how this company went above and beyond that of its competitors to ensure their first vehicle, the LS, would be a success and appeal to the luxury car customer.  Their precedence in approach to customer service is outstanding and likely an important contribution to their success today. The graphics are stunning.

Includes a Foreword by Denny Clements and contributions by Maximillian Potter.

“When Lexus launched fifteen years ago, the idea of a Japanese luxury brand that would compete fender for fender with Mercedes-Benz, BMW, and Cadillac seemed preposterous. But Lexus' first sedan shocked the world. The result of hundreds of prototypes, the work of more than 1,000 engineers, and some $1 billion, the Lexus LS 400 pioneered new ground. Within just a few years, Lexus had transformed itself from an unlikely outsider into one of the industry's leaders as it redefined the idea of the luxury vehicle while also building a dealer network that gave unprecedented attention to service.

The Lexus Story describes the brand's rapid ascent-and itstravails along the way (and) is the first journalistic telling of the history of this extraordinary company, the only account afforded full access to the designers, engineers, dealers, and company leaders who molded the cars and the brand.  The Lexus Story takes readers deep inside the making of first-class automobiles, from the creative sparks kindled in Lexus' far-flung design studios to the engineering refinements that translate ideals of performance and luxury into steel, glass, and rubber. Designed to be both readable and visually welcoming and with more than 200 full-color photographs, The Lexus Story is a compelling history of a world-class brand.”


This First Edition "was printed in six impressions in China through Asia Pacific Offset with film separations by Mission Productions Ltd. and printed on the Finnish paper stock Lumi Silk Matt Art, 170gsm, and bound in Italian Coverlim leather. The type is set in Didot about 1784 for the foundryt Deberny & Peignot. Elegant and precise, Didot is considered by many the first modern typeface and has been adapted for many uses since."

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Since this item is vintage, it is not unusual to have some flaws or imperfections. I do my best to describe and/or attach pictures of any flaws I find, but if you have any questions or want additional pictures, please contact me before bidding/committed to buy. Sometimes vintage items need cleaning.

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Please Note: Our low seller ratings status does not reflect the fact we have been primarily consumers on eBay for several years with 100% positive feedback.  As we are starting a business venture with a desire to separate our private account from this business account, we will not yet have the number of sales to reflect our commitment to providing excellent customer service.