Includes: 1 New-Old-Stock Gillette 10 Super Blue Blades Dispenser on Display Card. The display card will show some age. Dispenser is in unused new condition. 

     Gillette's Super Blue Blade, the marketer's first new blade in nearly three decades, debuted in late 1959. It was designed to offset inroads made by rival Schick and electric razor marketers, and was promoted with ads that stressed performance. The muted campaign marked a sharp detour from the strongly masculine character of Gillette's previous advertising, setting the tone for a more low-key ad approach that lasted for almost 30 years.

FAST WORLDWIDE & COMBINED SHIPPING * 8121