Quantifying the User ExperienceJeff Sauro
Art Nr.: 0128023082
ISBN 13: 9780128023082
Subtitle: Practical Statistics for User Research
Release year: 2016
Published by: Elsevier LTD
Edition: Taschenbuch
Cover: Taschenbuch
Cover Format: 231x184x22 mm
Pages: 350
Weight: 714 g
Language: Englisch
Author: Jeff Sauro
Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition Can we be sure at least 70% of users can complete the task on their first attempt How long will it take users to purchase products on the website . This book provides a foundation for statistical theories and the best practices needed to apply them. The authors draw on decades of statistical literature from human factors, industrial engineering, and psychology, as well as their own published research, providing both concrete solutions (Excel formulas and links to their own web-calculators), along with an engaging discussion on the statistical reasons why tests work and how to effectively communicate results. Throughout this new edition, users will find updates on standardized usability questionnaires, a new chapter on general linear modeling (correlation, regression, and analysis of variance), with updated examples and case studies throughout.
Dr. Jeff Sauro is a six-sigma trained statistical analyst and founding principal of MeasuringU, a customer experience research firm based in Denver. For over fifteen years he's been conducting usability and statistical analysis for companies such as Google, eBay, Walmart, Autodesk, Lenovo and Drobox or working for companies such as Oracle, Intuit and General Electric.
Kurzbeschreibung
Titel: Quantifying the User Experience, Untertitel: Practical Statistics for User Research, Einband: Taschenbuch, Autor: Jeff Sauro, Verlag: Elsevier LTD, Sprache: Englisch, Seiten: 350, Maße: 231x184x22 mm, Gewicht: 714 g, Verkäufer: Wegmann1855, Schlagworte: User Experience - UX COMPUTERS / User Interfaces A/B testing acquiescence bias ACSI adjusted-Wald binomial confidence interval adjustment of estimates from small samples After-Scenario Questionnaire American Customer Satisfaction Index analysis of variance and Ease-of-Use ANOVA ASQ benchmark benchmarking beta-binomial model between-subjects binary measure binomial confidence interval binomial model binomial probability formula binomial test Bonferroni adjustment capture-recapture model card sorting chi-squared test clicks coefficient alpha combined scores combining measurements comments comparative comparison of alternatives comparison of groups comparison with a benchmark