The amount of data produced, captured and transmitted through the media has never been greater. But for this data to be useful, it needs to be properly understood and claims made about or with data need to be properly scrutinized.

Through a series of examples of statistics in the media, this book shows you how to critically assess the presentation of data in the media, to identify what is significant and to sort verifiable conclusions from misleading claims. How accurate are polls, and how should we know? How should league tables be read? Are numbers presented as 'large' really as big as they may seem at first glance? By answering these questions and more, readers will learn a number of statistical concepts central to many undergraduate social science statistics courses. By tying them in to real life examples, the importance and relevance of these concepts comes to life. As such, this book does more than teaches techniques needed for a statistics course; it teaches you life skills that we need to use every single day.

Andrew Bell is a Lecturer at the Sheffield Methods Institute, University of Sheffield. His research spans a wide range of social sciences and beyond, with work on social inequalities, segregation, mental health, education and more. He also investigates the performance of different quantitative methods for use in the social sciences, with a focus on multilevel models. His twitter is @andrewjdbell.Todd Hartman is Senior Lecturer in Quantitative Social Sciences at the Sheffield Methods Institute. His research focuses on political psychology, especially political attitudes and inter-group relations. He has extensive experience conducting surveys and experiments. His twitter is @tkhartmanAneta Piekut is a Lecturer at the Sheffield Methods Institute, the University of Sheffield. Her research focuses on the relationship between ethnic diversity and social cohesion, attitudes towards immigration and ethnic minorities, as well as integration and socio-spatial segregation. She teaches undergraduate students how to design a survey, do a mixed-methods research and how to replicate a scientific paper. Her twitter is @anetapiekut Alasdair Rae is the founder of Automatic Knowledge Ltd, a UK-based data and insights company, focusing on spatial data analysis and the built environment. Prior to that, he was a Professor of Urban Studies and Planning at the University of Sheffield. He is a Fellow of the Royal Scottish Geographical Society, a recipient of the Royal Town Planning Institute′s Sir Peter Hall award for Wider Engagement, a former Commissioner of the UK2070 Commission, and a winner of the Royal Statistical Society's 'Stat of the Year'. His most recent academic work has focused on spatial analysis, deprivation, housing markets and megaregions, and his work frequently appears in the national and international media. He has a PhD from the University of Liverpool, an MA from The Ohio State University and a BA from the University of Strathclyde.  Mark Taylor is Senior Lecturer in Quantitative Methods (Sociology) at the Sheffield Methods Institute, University of Sheffield, and is AHRC Leadership Fellow (Creative Economy) until 2021. His research interests are in the sociology of culture: in consumption, production, and education, and its relationship to inequality. He spends a lot of time visualising data, and wrangling data into a shape where it can be visualised. His twitter is @markrt