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Title: Sonic Boom Condition: New EAN: 9780544570160 ISBN: 9780544570160 Publisher: Mariner Books Format: Paperback Release Date: 10/06/2015 Description: But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, strategic sound consultant Joel Beckerman provides a new framework for thinking about sound effects on every aspect of our lives. You don't need to be a musician or a composer to harness the power of sound. Whether you're a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of "boom moments" transcendent instants when sound connects with a listener's emotional core. Language: English Country/Region of Manufacture: US Item Height: 203mm Item Length: 135mm Author: Joel Beckerman, Tyler Gray Genre: Music Dance & Theatre Topic: Society & Culture Release Year: 2015
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