Burberry is a British luxury fashion brand that has been around since 1856. Over the years, the company has undergone many changes, including its logo. Burberry's logo evolution is an interesting story that reflects the brand's growth and its effort to stay relevant in the fashion industry.

Burberry's First Logo

Burberry's first logo, designed in 1901, featured an equestrian knight on a horse, carrying a shield with the Latin word "Prorsum" which means "forward" in English. The knight and the shield were positioned above the brand name, which was written in a serif font.

This logo represented the brand's heritage and its association with the British aristocracy. The equestrian theme was particularly relevant as Burberry had started as a company that produced outdoor clothing for hunters and other sports enthusiasts.

The Modernist Era

In the 1960s, Burberry started to adopt a more modernist approach to its branding, which included a change in the logo. The new logo, which was designed in 1968, featured the brand name in all-caps letters, written in a sans-serif font. The knight and the shield were removed from the logo, leaving only the brand name.

This logo was a significant departure from the brand's traditional equestrian theme. It reflected the brand's effort to reach out to a younger and more fashion-conscious audience. The new logo was simple, modern, and clean, which made it easier to apply to various products.

The Check Era