Since its introduction, the Mag LipĀ® plug, designed by renowned lure designer, Buzz Ramsey, has set the water on fire. Originally, created to entice salmon and steelhead to strike, the Mag Lip has exploded in popularity for trout, walleye, all five species of salmon, steelhead and many more. It features a "skip-beat" action unlike anything other lure.

For years anglers have asked for a diving FlatFish that still has the unique, world famous FlatFish action. Well, here it is. Worden's Mag Lip combines the original, slow-troll FlatFish action with a number of totally unique design features. A new lip design allows the Mag Lip to dive up to 20 feet without the addition of weights or divers while still allowing it to swim at the slowest of trolling or retrieval speeds. Yet in current, the Mag Lip holds its line. Available in a painted lip, the Mag Lip comes in 42 Ultraviolet colors and is built tough to handle big salmon, steelhead, walleye, bass, pike and other game fish.