1. Enhance your hair color with the 2 X La Riche Direction Semi Permanent Hair Color Dye, a best-selling product made in the UK. This high-quality dye is perfect for achieving vibrant and long-lasting results, giving you the freedom to experiment with different shades without the commitment of permanent color. 2. Formulated with care in the UK, this semi-permanent hair dye is easy to apply and gentle on your hair, leaving it feeling soft and nourished. Whether you're looking to touch up your current color or try something new, La Riche Direction has a wide range of shades to choose from, ensuring you find the perfect match for your style.