Mac-centric companies were springing up overnight, vanishing without a trace, merging, acquiring, and renaming themselves and each other at a frenetic pace. SuperMac Technology acquired E-Machines (the original one, not the cheap PC Maker of the late 90's) in 1993 before itself being acquired by Radius in '94. (That acquisition, as one customer put it, was "like Yugo acquiring Lexus.") From its HQ in Sunnyvale, CA, Radius next acquired Pipeline Digital (which was two guys in Hawaii who knew video and really knew how to code) and VideoFusion to strengthen its name in video production. Despite the diversification and artifical growth, Radius was left fumbling for purpose and profit. It eventually spun apart in all directions. The PressView displays went to Mitsubishi, the Pivot displays went to PDL (Portrait Display Labs), and the ProofPositive printers and Splash raster image processors found a new home across the freeway and put a "Splash Technology" sign out front. They've since been acquired by EFI (Electronics for Imaging), who's based just another twenty minutes up the peninsula. The Radius name and logo were eventually sold to KDS (Korea Display Systems), which still markets Radius displays as of this writing. And in 1996, the Mac clone division, following a contentious debate on whether digital video or complete systems represented the future of Radius, was broken off and thrown about three miles east, into the hands of Umax Technologies, which named its catch "Umax Computer Corporation." Radius then changed its name to Digital Origin to reflect its complete focus on digital video, and was acquired by Media 100 not long after. That business unit was later bought by Discreet, and no longer exists today. (There will be a quiz later.) Umax Computer Corporation set up shop on two floors of a L-shaped building in Santa Clara, directly across the street from an amusement park. It was the heart of high-tech development in Silicon Valley. Within a few blocks of the site, one could find Siemens, Bay Networks, SiliconMagic, Network Associates, S3, Sun Microsystems, MacAfee, Intel, Claris, Transmeta, and others. Additional UCC offices occupied space in the larger Umax Technologies building in Fremont, just across the wetlands to the east. The Fremont site would host initial UCC manufacturing efforts, with volume production eventually being taken on at Umax sites in Taiwan. Thrown in with the Systems group deal was the SuperMac name and logo design, which Radius had acquired along with that company. Umax stretched the 'S' vertically and changed the typeface to something a bit easier on the eye (ITC Officina Sans, for font enthusiasts). Apple protested the name at first -- "Mac" was theirs, they insisted. Umax couldn't use that name in that form. It was politely suggested to Apple that this protest came a bit late. If they didn't have a problem with the name "SuperMac" a decade earlier, nor as SuperMac helped Apple build to its powerful lead in high-end graphics and digital video workstations, they really shouldn't be complaining about it now. After all, conspiracy theories aside, Apple wanted its nascent clone industry to be fruitful and multiply, didn't it? The protest was dropped.