ARTS AND ARCHITECTURE: March 1953 

John Entenza's Legendary Magazine

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John Entenza [Editor]: ARTS AND ARCHITECTURE. Los Angeles: John D. Entenza, Volume 70, No. 3, March 1953. Slim quarto. Stapled printed wrappers. 38 pp. Illustrated text and articles. Cover by Follis & Reed. Mailing label to front panel. Wrappers lightly worn , but a nearly fine copy.

9.75 x 12.75 vintage magazine with 38 pages of editorial content and advertisements from leading purveyors of West Coast mid-century modernism, circa 1953.  Staff photography by Julius Shulman. In terms of decor, there is none of that Chippendale jive here-- every residential interior is decked out in full midcentury glory.

Contents include:

Editorial Associates for Arts and Architecture included Herbert Matter and Charles Eames. Julius Shulman was the staff photographer.  The Editorial Advisory Board included William Wilson Wurster, Richard Neutra, Isamu Noguchi, Eero Saarinen, Gardner Dailey, Sumner Spaulding, Mario Corbett, Esther McCoy, John Funk, Gregory Ain, George Nelson, Gyorgy Kepes, Marcel Breuer, Raphael Soriano, Ray Eames, Garret Eckbo, Edgar Kaufman, Jr. and others luminaries of the mid-century modern movement.

In 1938, John Entenza started editing a struggling magazine called California Arts and Architecture. The new Editor had big plans for the regional journal. By 1943, Entenza and his Art Director Alvin Lustig had completely overhauled and shortened the name to simply Arts and Architecture. Entenza was in the right place and the right time in order to champion all that was new in the arts, with emphasis on Modern Southern California architecture.

One of the pivotal figures in the growth of modernism in California, Entenza's most lasting contribution was his sponsorship of the Case Study Houses project, which featured the works of architects Thornton Abell, Conrad Buff, Calvin Straub, Donald Hensman, Charles Eames, Eero Saarinen, J. R. Davidson, A. Quincy Jones, Frederick Emmons, Don Knorr, Edward Killinsworth, Jules Brady, Waugh Smith, Pierre Koenig, Kemper Nomland,   Kemper Nomland Jr., Richard Neutra, Ralph Rapson, Raphael Soriano, Whitney Smith, Sumner Spaulding, John Rex, Rodney Walker, William Wilson Wurster, Theodore Bernardi and Craig Ellwood. Arts and Architecture also ran articles and interviews on artists and designers such as Jackson Pollock, Robert Motherwell, George Nakashima, George Nelson and many other groundbreakers.

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