This is a rare press photograph of producer LORE NOTO on the set of the Original Off-Broadway production of the landmark HARVEY SCHMIDT and TOM JONES musical "THE FANTASTICKS" at the Sullivan Street Playhouse in New York City. (The production opened May 3rd, 1960 and ran for over four decades and 17,162 performances, becoming the longest running stage production in American history.) ..... Producer NOTO was promoting the show entering its twentieth season at the Sullivan Street Playhouse. The original 1960 cast included JERRY ORBACH, RITA GARDNER, KENNETH NELSON, WILLIAM LARSEN, HUGH THOMAS, THOMAS BRUCE, GEORGE CURLEY, RICHARD STAUFFER and JAY HAMPTON with JULIAN STEIN at the piano and BEVERLY MANN at the harp ..... CREDITS: Music by HARVEY SCHMIDT ("The Fantasticks", "I Do! I Do!", "110 in the Shade", "Celebration", "Colette"); Book and Lyrics by TOM JONES ("The Fantasticks", "I Do! I Do!", "110 in the Shade", "Celebration", "Colette") based on "Les Romantiques" by EDMUND ROSTAND; Sets and Costumes designed by ED WITTSTEIN; Musical Direction by JULIAN STEIN; Entire Production Directed by WORD BAKER; Produced by LORE NOTO ..... DETAILS: This beautiful glossy photo measures 9 1/2" X 7 3/4" inches, has only a bottom margin and includes a caption strip on the backside (second scanned image) ..... CONDITION: This rare photo is in excellent condition and will make a wonderful addition to the collection of any musical theatre aficionado or historian. This item will be carefully packaged in a protective, carded sleeve and backed by stiff cardboard.