This is a rare six panel advertising herald (flyer) promoting the Original West End production of the BENNY ANDERSSON, BJÖRN ULVAEUS and CATHERINE JOHNSON musical phenomenon "MAMMA MIA!" at the Novello Theatre in London. (The London production opened April 6th, 1999 at the Prince Edward Theatre, transferred to the Prince of Wales Theatre on June 9th, 2004 and settled into the Novello Theatre in September 2012 where it was playing until performances were suspended due to the pandemic. The Original Broadway production opened October 18th, 2001 at New York's Winter Garden Theatre and closed September 12th, 2015 after 5758 performances.) ..... The Original London Cast included SIOBHAN McCARTHY as "Donna Sheridan", LOUISE PLOWRIGHT as "Tanya", JENNY GALLOWAY as "Rosie" and LISA STOKKE as "Sophie Sheridan". Others in the cast included ELIZA LUMLEY, MELISSA GIBSON, ANDREW LANGTREE, NEAL WRIGHT, NIGEL HARMAN, PAUL CLARKSON, NICOLAS COLICOS, HILTON McRAE and TOM MAGDICH ..... CREDITS: Music and Lyrics by BENNY ANDERSSON and BJÖRN ULVAEUS; Some Songs with STIG ANDERSON; Book by CATHERINE JOHNSON; Sets and Costumes designed by MARK THOMPSON; Choreographed by ANTHONY VAN LAAST; Directed by PHYLLIDA LLOYD; Produced by JUDY CRAYMER, RICHARD EAST and BJÖRN ULVAEUS for LITTLESTAR in association with UNIVERSAL ..... DETAILS: The six panel, bi-fold flyer measures approx. 4" X 8 1/4" inches (11 5/8" X 8 1/4" inches when opened) and includes wonderful graphics, song titles, excerpts from four London reviews, two production photos, promotional text in seven languages, performance schedule and booking information ..... CONDITION: This rare flyer is in excellent condition and will make a wonderful addition to the collection of any musical theatre aficionado or historian. This item will be carefully packaged in a protective, carded sleeve and backed by stiff cardboard.