How do you pop a chip? We don't fry it (too greasy). We don't bake it (too cardboard-y). We start with the finest potatoes, add a little heat and pressure, and pop! it's a chip. Then we season it to perfection for a snack so tasty you won't even notice it's got half the fat of fried crisps. No artificial anything - no fake colours, no fake flavours, no preservatives, no dirty secrets, no, really. Less than half the fat of fried crisps* * 50+% less fat per 23g serving Never fried, never baked - think popped!, Naturally delicious, All the flavour, half the fat, No artificial anything, Suitable for vegetarians Hungry for more? Facebook/popchips Twitter@popchipsUK Instagram@popchipsUK